{
  "format": "pikko/1",
  "title": "Tidepool",
  "language": "en",
  "theme": "ocean",
  "styles": {
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      "deep": "#123a5f",
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      "teal": "#14b8a6",
      "sky": "#7dd3fc",
      "slate": "#4b6178"
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  "slides": [
    {
      "id": "cover",
      "title": "Tidepool",
      "background": "navy",
      "notes": "Thirty seconds: who we are and why now.",
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        },
        {
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          "fill": "sky"
        },
        {
          "type": "text",
          "id": "cover-label",
          "x": 88,
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          "h": 32,
          "style": "label",
          "text": "SEED ROUND · 2026"
        },
        {
          "type": "text",
          "id": "cover-title",
          "x": 88,
          "y": 256,
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          "h": 120,
          "style": "title",
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          "text": "Tidepool"
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        {
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          "id": "cover-subtitle",
          "x": 88,
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          "w": 600,
          "h": 96,
          "style": "body",
          "color": "sky",
          "text": "Refill stations for shampoo and soap in every grocery store"
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      ]
    },
    {
      "id": "problem",
      "title": "The problem",
      "background": "foam",
      "objects": [
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          "text": "THE PROBLEM"
        },
        {
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          "id": "problem-title",
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          "y": 108,
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          "style": "title",
          "text": "A shampoo bottle is used for a month, then thrown away"
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          "html": "<ul><li>Refill shops are few and far from where people shop</li><li>People want less plastic, but not an extra trip</li><li>Stores have no simple way to offer refills</li></ul>"
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        {
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        {
          "type": "text",
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          "text": "73%"
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        {
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          "y": 464,
          "w": 400,
          "h": 104,
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          "size": 24,
          "color": "foam",
          "text": "of pilot customers refilled again within a month"
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      "id": "traction",
      "title": "Traction",
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          "text": "TRACTION"
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          "id": "traction-title",
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          "style": "title",
          "text": "Refills grew every month"
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          "id": "traction-chart",
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          "h": 440,
          "chart": {
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            "labels": [
              "Mar",
              "Apr",
              "May",
              "Jun",
              "Jul",
              "Aug"
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              {
                "name": "Refills per week",
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        {
          "type": "text",
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          "text": "6"
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        {
          "type": "text",
          "id": "traction-stores-text",
          "x": 856,
          "y": 336,
          "w": 336,
          "h": 64,
          "style": "body",
          "size": 24,
          "text": "stores in the Bergen pilot"
        },
        {
          "type": "text",
          "id": "traction-bottles",
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          "text": "11k"
        },
        {
          "type": "text",
          "id": "traction-bottles-text",
          "x": 856,
          "y": 544,
          "w": 336,
          "h": 64,
          "style": "body",
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          "text": "bottles not thrown away"
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      ]
    },
    {
      "id": "ask",
      "title": "The ask",
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        {
          "type": "text",
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          "style": "label",
          "text": "THE ASK"
        },
        {
          "type": "text",
          "id": "ask-title",
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          "h": 192,
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          "color": "foam",
          "text": "NOK 8 million for 60 stores"
        },
        {
          "type": "text",
          "id": "ask-detail",
          "x": 88,
          "y": 328,
          "w": 520,
          "h": 200,
          "style": "body",
          "color": "sky",
          "text": "Eighteen months to reach the whole Bergen region and break even."
        },
        {
          "type": "poll",
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          "kind": "choice",
          "question": "Would you use a refill station in your store?",
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            {
              "id": "weekly",
              "text": "Yes, every week"
            },
            {
              "id": "sometimes",
              "text": "Sometimes"
            },
            {
              "id": "no",
              "text": "Probably not"
            }
          ],
          "results": "live",
          "fill": "deep",
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